Founded over 200 years ago, all the way back in 1784, the world's finest knitwear label is still going strong. John Smedley is undoubtedly one the greatest brands in British fashion history and now, with over 30 stores worldwide, the label has increasing global appeal. The deliciously delicate Sea Island cotton is just one reason for you to fall in love with Smedley, not to mention the impeccable craftmanship that goes into making each John Smedley garment. From start to finish every stage in the manufacturing process is carried out with incredible attention to detail. And, with a following from the likes of Sean Connery, Madonna and Harvey Keitel, what else do you need to make you feel like an absolute superstar? John Smedley - the name says it all.