The house of Blue Blood was built after a small group of friends decided there were no brands that reflected their personal style, so with inspiration from friends and family they set about starting their own label. Focusing on the heritage, skill and craftmenship of early denim manufacture Blue Blood garments carry a quality and detail that is second to none. The blue blooded lobster is their mascot and it represents the aristocracy that the brand name refers to. Although there is constant references to the past within the brand philosophy, the modern outlook and strong personality of the label shines through in every garment.