After an inspiring visit to Tokyo, Superdry was born in the summer of 2003, with the intention of becoming an established brand concentrating soley on top quality directional products, blending vintage American-styled fabrics with Japanese inspired prints. Building on it's humble beginnings in the United Kingdom, Superdry can now be found in stores from 22 different countries across the world. Popular icons, like David Beckham, have assisted in the labels development into the immensely sought-after, cool, in-vogue brand that it is today. Following the huge response to SS08 after a moving to the Denim Hall at the January Bread & Butter trade show, the label has pushed forward its core collection with new fabrics, alternative wash treatments and design attributes that are totally unique to the Superdry brand. The success story continues - with classic styles getting the overhaul in fresh, seasonal colourways and new vintage print details carrying the great range into SS09.