Almost in its 100th year, Fila has established itself as an internationally successful brand. Sporting legends Bjorn Borg, Tom Watson and Ingemar Stenmark all helped the brand reach a huge audience and from there the label has grown. Now, with some timeless pieces well and firmly under their belt, Fila are seeing success with the aptly titled Fila Gold collection. Previously only available in Italy, the Gold line was launched autumn/winter 07/08 in the UK. With ad campaigns by Danny Dyer and Paris Hilton, the brand is already catching the eye of fashionistas up and down the country and overseas. The ranges incorporate 1970's style with luxury fabrics and beautifully tailored finishes, and the iconic F logo has been upgraded with gold detail.