Mustard owes its success to innovation within the accessories industry by Lichfield Leather, since its beginning in the late 1960s. The company has remained a leader in its field since, and has continually been at the fore front of design and development of materials.
Then, in 2005, a little bemused by how John Q public was always satisfied with his money holder being a practical black or brown wallet, bought for him by his Aunt Mavis, Guy Heathcote decided that it was time to shake things up. There was a place in every man’s closet for at least one unique leather accessory, and with this in mind, Mustard was born.
Realising that fashion does not stop at what is seen on the outside, and that mens accessories can also be eye catching and a talking point, the first collection was developed, inspired by film, music, fashion and anything iconic or outrageous.
The first collection was well received at its first outing at To Be Confirmed, and Mustard can now be found in over 150 stores across the UK and Ireland, and continued success with existing and new stockists is certain in 2009 with the launch of its fourth collection and for the first time, Mustard ladies.