Morris Cooper set up the workwear company 'M Cooper Overalls LTD' in the olympic year 1908. He was a tailor by trade and it was not long before the successful company employed over 600 people.
In 2008 the brand celebrates its 100 years anniversary and to mark that occasion we aptly dressed the british olympic team in their quest for international success.
As the original and first British denim brand, we are passionate about our product and live by the DNA that ties us to rock & roll through the decades. We evolved many times in the last 100 years and are now evolving again, letting our unique DNA and experience guide us to the next level.
Four key sections to the brand this season
- The completely renewed Red Diamond Lee Cooper collection brings denim inspired fashion with a tailored approach to reflect the new rock & roll attitude. British export with global appeal.
- The cooperation with Lou Doillon is going from strength to strength, offering an Anglo French Lee Cooper twist to her lifestyle at both couture and pret a porter level.
- The circus theme on the JCDC Line (in conjunction with Jean Charles De Castelbajac) is a must.
- The main Lee Cooper originals collection is showing a denim wall and has been re-merchandised for this season.